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Old 16-12-16, 11:28
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Learn as much as you can in managing anxiety and depression. There are many books and information that will educate you on how to deal with fear and anxiety. Share this information with the person who is struggling. Education is the key in finding the answers your looking for in managing your fears.

The person struggling with the anxiety must realize that managing anxiety and fear takes practice. So when experiencing an anxiety related situation, begin to learn what works, what doesn't work, and what you need to improve on in managing your fears and anxieties. As you do this, you will become better in dealing with your anxieties.

Remember that there is hope. Eventually you or the person who is struggling will eventually get better. Give it some time and be persistent in finding the answers that will help the person.

As a Layman, I realize it is not easy to deal with fear and anxiety. When a family member struggles with fear and anxiety, get them to seek help from a professional. The key is to be patient 403 Forbidden , take it slow, and not to give up. In time, you will be able to find those resources that will help them with their problems. ? Copywriting is the single most important component of Internet marketing. You need copy that attracts clients and converts lookers to buyers. So when you hire a copywriter, you need to get the most benefit from your investment.

Many of my clients tell me, "I paid for copy and it is sitting in a drawer, not my website." Or they used up their budget for websites that do not attract clients. So here are 9 killer mistakes most professional service businesses make when it comes time to develop your website.

1. Writing copy - not content strategy.

Copywriting is more than putting words on paper. Your copywriter should help you fine-tune your content strategy before writing a single word.

Who is in your target market? Where is your competition? How are you unique?

Your copywriter should ask a series of questions at the very beginning. Expect to complete a questionnaire or participate in a phone interview. Most likely your copywriter will uncover surprising benefits and selling points. You will also get ideas for giveaways and features to add value and promote your business.

2. Creating a website that drowns out the copy.

Ouch. Every so often I write great copy for a website -- and the client gives me a tan font on a beige background. Or a well-meaning web designer creates sites that buzz, whir and chirp. Or the copy gets lost in a sea of images 403 Forbidden , buttons, icons and more.

Your copywriter should offer to work with the web designer to create a site that attracts clients.
Think of your website resources as a football team.

The copywriter is your quarterback. She (or he) will call plays and move the ball to the goal posts so you can score.

The web designer is your offensive line. He (or she) will protect the quarterback and make sure your message gets through.

3. Expecting miracles.

Every so often I get an email like this: "Can you revise our sales letter so we will start getting lots and lots of sales immediately?"

Well, if you have a compelling offer for a service your market really values, and you attract traffic to your website, you will see fast results.

Often your goal will involve getting visitors to sign up for your ezine, not buy immediately. For a "soft" service like coaching, you will need to build relationships over time. Measuring results will be harder.

4. Asking "just a tweak 403 Forbidden , please! And hold the heavy stuff."

Good copywriters can't just tweak a few words in fifteen minutes. They want to learn more about your target market and your goals. Hire the copywriter for a diagnostic review (sometimes called "blueprint," "critique" or "breakthrough"). Competent copywriters will include suggestions to improve your copy (even a tweak or two as needed).

5. Choosing one version of copy without testing.

For some projects (especially websites) you may be thrilled with copy and explore no further. I recommend asking the copywriter how to compare 2 versions (and if she can help you). You can compare anything. Which headline works best? Does your photo bring you more sign-ups (or cost you)? Does a blue or a red headline deliver more business?

You test one element at a time. And you must have something to be tested: sales or sign-ups for your complimentary product.

6. Insisting on industry experience.
.
Some of my most effective work has been with services that were completely unfamiliar when I started. I was forced to ask lots of questions, so I didn't assume what "everybody" knows about benefits and features. Often your copywriter will import out of the box thinking: what's old-hat in one industry will be exciting and fresh in yours. When in doubt, test.

7. Choosing a copywriter based on a free diagnostic consultation.

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